What is a vehicle wrap?
A vehicle wrap is a large vinyl decal. It is applied directly over the original paint of the vehicle. The application of the wrap allows you to change the appearance of a vehicle in a very short period of time. The wrap will be printed with your marketing message.
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Do I need to provide my own design or can you do that for me?
You can provide your own design, have your marketing team provide us with your campaign, or we can provide design services for you. If we design the mobile marketing campaign, all you need to do is give us your logo and tell us a little about what you think your company wrap might look like. Our experienced design team will create a mobile marketing program that is customized for you.
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Why is a vehicle wrap a great marketing alternative?
For a relatively small initial investment, you will reach thousands of potential clients every day for months. Vehicle wraps get your message out 24 hours a day. Your marketing message is seen when the driver is stuck in traffic, when the vehicle is parked, and even during the driver's recreational activities. Traffic jams are actually turned into marketing sessions with a captivated audience. A wrap can generate millions of impressions per year when the commuter is in a high traffic market like Atlanta.
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Can you give me any statistics on mobile advertising?
A small to medium sized business usually deploys 10-20 vehicles in a mobile advertising campaign, even though we can handle hundreds of vehicles on the road with your message just as easily. One vehicle that is wrapped gets anywhere from 30,000 to 70,000 impression per day depending on the cities traffic density, and Atlanta is currently ranked #10.
15 vehicles x 50,000 impressions a day per vehicle x 30 days a month x 12 months a year = 270,000,000 impressions
Compare This:
If you want to compare the benefits of mobile advertising versus other alternatives, take a look at these statistics:
- Vehicle signage garners about 8.4 million impressions in a 12-month period.
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Billboards get on average 1,000,000 impressions in one month.
Vehicle wrapping is just as effective for smaller businesses, and another thing to note is that mobile advertising is completly undiscriminative - It will reach everyone who sees it. Gas For Half has done extensive research on the benefits of mobile advertising. You can see what we found by downloading our Gas For Half White Paper.
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How Effective Is Mobile Marketing?
We can provide you with a white paper on the effectiveness of advertising with vehicle wraps. Our research specifically covers the Atlanta market and includes studies on how many viewers a mobile advertising campaign can expect versus traditional methods of advertising. Our white paper also covers more of our process in detail. If you are interested in downloading this information, please fill out our contact form.
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